Audi’s New A6 Symbolizes a New Green Era
Times are certainly changing quickly in light of the recession and other strains on our economy these days. The auto industry, like many others has been forced to figure out better, more efficient ways of doing business in order to keep up with the times. The most clear and present danger is a dependence on oil, a close second or correlating issue would be the environmental impact millions of vehicles leave behind daily. This has driven many auto makers to change their business model, future outlook, and even the designs of the products they manufacture.
Audi has a plan in place to lead in this new era; the Audi Balanced Mobility initiative focuses on more accountability and efficiency throughout the entirety of their manufacturing process. The Audi initiative focuses on the resources used to make the vehicles, the estimated resources used to run the vehicles on the road as well as emissions, and the resources used to recycle the vehicles as well. The mission is to ensure that all vehicles from Audi are made with clean energy sources, used as efficiently as possible. The new Audi A6 exemplifies these values.
The new Audi A6 is about 80 kilograms lighter, has a smaller, more efficient engine and gas tank while providing the same quality performance. The car is more aerodynamic and now uses just six liters per 100 km versus the 7.1 liters used in the previous model. The changes in this model symbolize the direction and plans for the future of Audi vehicles.
Oppose to the more traditional electric cars like Nissan’s Leaf or Chevy’s Volt, many believe fuel cell-powered vehicles may be the answer to oil the crisis. Audi is not simply interested in electrifying the automobile; the automaker is also focused on making the energy to run these vehicles somewhat renewable. It would be most inefficient to use more electricity than gas to run these vehicles in order to save resources.
This is one of the major obstacles facing Audi and many other automakers; fueling these cars and production in an resource and price efficient manner. This is one of the major motivations behind Audi’s investment in four wind turbines of the German coast that produce enough electricity for a small town of 35,000. Times have changed and today’s automakers are presented with inevitable obstacles, it is reassuring to see Audi taking such a proactive approach towards change.
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